One of the tasks that we do on a monthly basis is report to our advertisers how many times their ad was shown on the site and how many times their ad was clicked on for more information. I have spent most of the morning compiling these numbers and getting them ready to send.
As you know we have been running Google ads and other ad networks getting ready for the upgrade which will allow regional sections to the site. As I was compiling the advertising numbers something that I have been a huge advocate of stood out!
Local advertising on local sites work! Even comparing click rates to Google AdSense which have been very relevant to the content of the site, my local ads run circles around them. An ad that has been on the site for 2 days has more clicks than all of the Google ads combined that have been running for 2 weeks!
I think NuTrader has a long way to go to even better serve our advertisers and we are working on improving that daily... but what we are doing does work! It is our goal to be the one stop shopping place for local advertisers to market themselves on the Internet. We are interested in working with the small local businesses in using this world wide web to create local customers.
I tell my advertisers when you put a website up, it is like you have put a building on a county road, it is work to get the building to the highway. One of the ways to do that is to advertise on the Internet to the customers you want. It is our goal to be the web page movers that help them move their site to where their local customers are driving by it every day.
The advertising numbers will be going out on Friday and Sunday. So advertisers check your email! These are important numbers to let you know the effectiveness of both your website and your NuTrader ad.
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