Tuesday, November 27, 2007

Do Yall Actually Make Money doing this?

Ralph and I get asked this often. There are so many "get rich quick" schemes out there on the Internet, so many failed attempts by dotcommers, its hard to believe that we are actually making money. Let me first say, we are definitely not getting rich quick, nor are we failing! The bottom line is we wouldn't make money if people didn't use nutrader!

The majority of the income from NuTrader comes from our advertisers. You can see them on the left and right of the page when your browsing through NuTrader. These are businesses that recognize we have a valid audience and just as they would advertise in a newspaper, they are advertising with us. Our rates are very reasonable and they do receive alot for their money. Because we can see the results and track their statistics. We know these ads are working! So... if your a NuTrader user, be sure to tell those advertisers that you appreciate their sponsorship of your favorite site! Most of our advertisers are long term, and have been there a while and would appreciate knowing that you use NuTrader!

We also make money by people featuring their ads. After you place an ad on NuTrader it asks if you want additional features. These are all low cost but beneficial to you. To feature your ad it costs 1.95 and it will make your ad appear in various locations on the site that it wouldn't normally appear. Weighting your ad and adding highlights or color to the title so that you stay on the 1st page and stand out, is slightly higher but its because it has greater value. These things do work when our free users use them and increases the visibility on the site. If you are placing ads on NuTrader, once in a while feature one or weight it... it will get you more response!

One of the new methods of advertising we put on NuTrader is the Google AdSense. How AdSense works is if you see something related to what you are looking at, and are interested in it and click it, we make a portion of what that advertiser has paid to be there. We are finding that our loyal users are not clickers and were actually thankful for that. It means people like what they find once they get to NuTrader!

Another new method of advertising that we are testing is affiliate sites. Right now most of our affiliates are running in the 2nd banner at the top of the page. We are testing programs that pay if our users click them and register and ones that we get paid if our users buy something. Right now, this program has been disappointing. We are including one in the weekly Backporch email as well and testing that. I am choosing companies in the Backporch email that just pay for the lead, so if you register on that site, we make money. Again, I think the fact that our audience is so loyal, this method of advertising will not be the most successful in the east Texas area. Once we have other regions running and our audience is newer, I see it working better.

Ralph's Backporch radio program is growing in popularity and we are looking to start selling advertising on it. If you haven't taken a listen do! Because this will be an ad share program with blogtalkradio we are not sure how it will work or what rates they will set. I am certain it will be a per listen rate, which means you will pay so much per time someone listens to the ad. I will let our advertisers know once we have an amount on that.

Thanks again for being loyal NuTrader users. None of these methods would work if it wasn't for the users who look at Nutrader and use Nutrader to sell. We do appreciate you and your presence is what gives NuTrader value.

Thanks,
Tamara

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